Coordinated E-Mail Campaigns, E-vites, PayPal Donations, etc.
Online Publicity & Fundraising for Nonprofit Organizations with Thousands of Subscribers
These are some of the social media campaigns I have worked on or coordinated.
Light Bringer Project: Supporting Arts for Students
The Light Bringer Project is a non-profit cultural arts foundation that has served Pasadena and the rest of Los Angeles County since 1990. Although their most (in)famous project is the “Doo Dah Parade,” an irreverent annual parody of Pasadena’s world-renowned Tournament of Roses Parade, the Light Bringer Project sponsors a wide range of unique special events and cultural arts programs, many benefiting young people.
Inspired by the historic contribution made to the Pasadena area by its artists, architects, and craftsmen, the Light Bringer Project stays true to its mission: “to build community through the power of the arts.”
On several occasions I have designed and tested e-vites for mass e-mailing to special events; and in October 2010, I designed an e-mail solicitation and coordinated the mass e-mailing for their fundraising in support of arts in the schools.
- 2011 EFTA (Expressing Feelings Through Art) Invitation: E-mail announcement to high school teachers for student entries.
- 2011 Pasadena Doo Dah Parade e-mail announcement for entries.
- Holiday 2010 Greetings! December 2010 e-mail campaign — showing all the LBP programs, as “ornaments” on Christmas tree — that succeeded in its stated goal: significantly increasing “Likes” on Facebook.
- Help Keep Arts Alive in Our Schools with Light Bringer Project! October 2010 Fundraiser for Room 13, L.A. Futures Academy, and EFTA Youth Arts Programs
- It’s a Doo Dah Party! 2010 Doo Dah Parade Photo Exhibition and Contest
- 2010 EFTA (Expressing Feelings Through Art) Exhibit and Reception, for high school artists and their teachers.
- 2009 EFTA Exhibit and Reception.
- 2008 EFTA Exhibit and Reception.
- Pasadena Chalk Festival 2010, the city’s “favorite temporary museum.”
- Pasadena Chalk Festival 2009
- Room 13 Foshay — a student-run and -financed art studio — open studio / family art day.
- The Correspondence Art of E. Milton Wilson, a special reception for the artist.
Leadership Pasadena: Fundraising and Communications
In the first decade of the 2000s, I worked with the board members and staff of Leadership Pasadena to redesign their Web site and to keep their other communications up-to-date. In particular, I often customized PayPal forms for various fundraising events throughout the year, and helped coordinate annual membership drives online.
BlackBoxVoting.org: America’s Elections Watchdog Group
As the nationally acclaimed founder of BlackBoxVoting.org, “America’s Elections Watchdog Group,” Bev Harris had been a wonderful guest on Barry Gordon from Left Field on more than one occasion. So when in November of 2008 she asked for a testimonial she could quote in their fundraising literature, I was more than happy to oblige. Here is what I was proud to write on their behalf:
Over the course of American history, patriots have given their lives to protect our right to vote. And since 2004, Bev Harris and the other patriotic Americans at Black Box Voting have dedicated their lives to protecting the integrity of our voting process — nothing is more important to them, or vital to our democratic republic, than having the votes of our citizens recorded and recorded accurately.
For too long, too many of us were lulled into a sense of complacency, taking for granted that once we cast our votes they would necessarily be credited to the positions or candidates of our choice; we likewise assumed that virtually every voter who wanted to vote could vote, that no unnecessary impediments would block their exercise of this most basic right. Unfortunately, conditions were not always so ideal in the real world.
And ironically — insidiously — given the depths to which such disruptions, accidental or intentional, could shake our faith in our democratic institutions, all-too-many citizens were unwilling to accept the fact that any problems even existed, despite the mounting evidence of critical failures and vulnerabilities.
Without an outcry from the public, no action was taken. That is, until certain citizens brave enough to face the chilling realities started to make the case for reform, in very public ways. And taking the lead from the very beginning was Black Box Voting.
The goal of Black Box Voting is as straightforward as it is vital to our democracy: to ensure fair and accurate elections. And the means by which they achieve this goal, which has already saved countless votes from being lost or cast incorrectly, is by convincing the very citizenry whose skepticism has held back reform to acknowledge the problem and to take action to solve it.
Through their investigations, publications, education programs, and communications in local to national media (including the radio show I produced), Black Box Voting has successfully promoted citizen oversight — the most powerful force in a democracy — to help ensure fair and accurate elections — the most crucial underpinning of democracy.
Black Box Voting has, thus, earned the title of “America’s Election Watchdog Group.” It deserves the support of every American who cares about our priceless legacy of democracy.”