Visual Branding for My Portrait Painting Profession
Display Ads, Postcards, Tri-Folds, Certificates, etc.
Please visit my online gallery of portrait paintings.
Postcard

The front of this postcard displays one of my most notable subjects: former California Attorney General John Van de Kamp (a true gentleman, whom I met through my political work).
On the back of this card, in addition to the address and stamp, was this copy: “Using methods of the Old Masters and materials of archival quality, I create lifelike, lasting works of art — for ladies and gentlemen, their cherished family and friends, and their esteemed leaders and colleagues. To see more of my art and to learn more about commissions and myself, please visit my on-line gallery at www.DouglasDrenkow.com or call me at ... or write me at ... to receive prints and literature by mail or to arrange a viewing of my portfolio and paintings in your home or office. ‘I was honored & flattered by his work.’ — John Van de Kamp”
Display Ads
Please click image to view a sampling of the black-and-white and four-color ads I created and posted in the “Home” section of the Los Angeles Times and in other Southern California periodicals, particularly those targeted towards upscale homeowners.
Banner Ads
Please click image for full-size copy.
For my portrait painting, I created various banner ads, in keeping with the size limitations of the posting sites — from 180 x 72 pixel ads with just my logotype, to the full 468 x 60 pixel version, with thumbnails of portraits.
Tri-Fold Brochure
Please click image to view both sides of the tri-fold.
For my portrait painting, I designed this six-panel brochure, which could be folded and mailed in a standard No. 10 envelope, to present examples of my artwork.
In addition, there is much copy: an introduction to whom portraits portray and why they are commissioned, composing a portrait, my materials and methods, the finished work, some kind comments, fees and terms, and contact info — including the URL of my Web site.
Please note that the front cover art, a self-portrait, has yet to be completed (what is shown here is a composite reference photo); and a painting on the back is blurred here, in deference to the subject’s wishes.
Certificate of Authenticity
Please click image to view larger copy.
Please see my portrait site for more information. This and the gift certificate (below) were composed from 19th Century, copyright-free elements.
Gift Certificate
Please click image to view larger copy.
Please see my portrait site for more information. This and the certificate above were composed from 19th Century, copyright-free elements.
Letterhead
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The stationery presented not only my writing, including quotes from satisfied clients and subjects, but also a “gallery” of my paintings.
Hoa Hong Business Card

Victor & Katherine Business Card

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