Visual Branding for My Portrait Painting Profession

Display Ads, Postcards, Tri-Folds, Certificates, etc.

Please visit my online gallery of portrait paintings.

Postcard

Postcard of Portrait Painting of John Van de Kamp, Former Attorney General of California

The front of this postcard displays one of my most notable subjects: former California Attorney General John Van de Kamp (a true gentleman, whom I met through my political work).

On the back of this card, in addition to the address and stamp, was this copy: “Using methods of the Old Masters and materials of archival quality, I create lifelike, lasting works of art — for ladies and gentlemen, their cherished family and friends, and their esteemed leaders and colleagues. To see more of my art and to learn more about commissions and myself, please visit my on-line gallery at www.DouglasDrenkow.com or call me at ... or write me at ... to receive prints and literature by mail or to arrange a viewing of my portfolio and paintings in your home or office. ‘I was honored & flattered by his work.’ — John Van de Kamp”

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Display Ads

Four-Color Ads of Children and Bride in Portrait Paintings

Please click image to view a sampling of the black-and-white and four-color ads I created and posted in the “Home” section of the Los Angeles Times and in other Southern California periodicals, particularly those targeted towards upscale homeowners.  Adobe PDF icon

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Banner Ads

Business Card for NewsRap with Barry Gordon

Please click image for full-size copy.

For my portrait painting, I created various banner ads, in keeping with the size limitations of the posting sites — from 180 x 72 pixel ads with just my logotype, to the full 468 x 60 pixel version, with thumbnails of portraits.

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Tri-Fold Brochure

Three Portraits featured on front side of trifold

Please click image to view both sides of the tri-fold.  Adobe PDF icon

For my portrait painting, I designed this six-panel brochure, which could be folded and mailed in a standard No. 10 envelope, to present examples of my artwork.

In addition, there is much copy: an introduction to whom portraits portray and why they are commissioned, composing a portrait, my materials and methods, the finished work, some kind comments, fees and terms, and contact info — including the URL of my Web site.

Please note that the front cover art, a self-portrait, has yet to be completed (what is shown here is a composite reference photo); and a painting on the back is blurred here, in deference to the subject’s wishes.

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Certificate of Authenticity

Sample Certificate of Authenticity for Portrait Painting

Please click image to view larger copy.

Please see my portrait site for more information. This and the gift certificate (below) were composed from 19th Century, copyright-free elements.

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Gift Certificate

Sample Gift Certificate for Portrait Painting

Please click image to view larger copy.

Please see my portrait site for more information. This and the certificate above were composed from 19th Century, copyright-free elements.

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Letterhead

Business Card for NewsRap with Barry Gordon

Please click image to view full-size copy.  Adobe PDF icon

The stationery presented not only my writing, including quotes from satisfied clients and subjects, but also a “gallery” of my paintings.

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Hoa Hong Business Card

Business Card with portrait of young lady in parklike setting

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Victor & Katherine Business Card

Business Card with portrait of children in front of trees with autumn leaves

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