E-Mail Blasts, Press Releases, & E-Newsletters

Please also see “Social Media Marketing.”


Left Field E-Mail Header

Talk Show E-Mail Blasts etc. PDF Icon

As producer of Barry Gordon’s talk shows, I regularly helped write and send out e-mails to thousands of political activists and other “Left Fielders” nationwide. Typically, each e-mail would summarize the topics and guests for that week’s show; as webmaster, I archived these summaries with audio of the radio shows in BarryTalk.com, and with Flash videos of the TV shows in NewsRapArchives.com.


Also, please note that for the e-mail header above, I shot the photo of Barry in the studio and edited it to blend in seemlessly with the graphics he had commissioned earlier.

Election Special

Press Releases PDF Icon

For our 2008 Presidential Election TV Special, with Congresswoman Linda Sánchez and other notable guests, and for its repeated cablecasts on stations in Pasadena and surrounding communities, I e-mailed a press release to the editors of the largest local newspaper.


In 2010, I copy-edited How to Be Unique in a World of Eight Billion People: The Do's and Don'ts of Helping Yourself (or Your Product) Become a Media Sensation, a guide for writing highly effective press releases by Ilene Proctor, a top West Coast representative for progressive authors and producers, who helped Barry and me book top guests for our talk shows, including Vincent Bugliosi and Gore Vidal.


BlackBoxVoting.org Testimonial Comments PDF Icon

As the nationally acclaimed founder of BlackBoxVoting.org, “America’s Elections Watchdog Group,” Bev Harris had been a wonderful guest on Left Field on more than one occasion. So when in November of 2008 she asked for a testimonial she could quote in their fundraising literature, I was more than happy to oblige. Here is what I was proud to write on their behalf:


"Over the course of American history, patriots have given their lives to protect our right to vote. And since 2004, Bev Harris and the other patriotic Americans at Black Box Voting have dedicated their lives to protecting the integrity of our voting process — nothing is more important to them, or vital to our democratic republic, than having the votes of our citizens recorded and recorded accurately.


"For too long, too many of us were lulled into a sense of complacency, taking for granted that once we cast our votes they would necessarily be credited to the positions or candidates of our choice; we likewise assumed that virtually every voter who wanted to vote could vote, that no unnecessary impediments would block their exercise of this most basic right. Unfortunately, conditions were not always so ideal in the real world.


"And ironically — insidiously — given the depths to which such disruptions, accidental or intentional, could shake our faith in our democratic institutions, all-too-many citizens were unwilling to accept the fact that any problems even existed, despite the mounting evidence of critical failures and vulnerabilities.


“Without an outcry from the public, no action was taken. That is, until certain citizens brave enough to face the chilling realities started to make the case for reform, in very public ways. And taking the lead from the very beginning was Black Box Voting.


“The goal of Black Box Voting is as straightforward as it is vital to our democracy: to ensure fair and accurate elections. And the means by which they achieve this goal, which has already saved countless votes from being lost or cast incorrectly, is by convincing the very citizenry whose skepticism has held back reform to acknowledge the problem and to take action to solve it.


“Through their investigations, publications, education programs, and communications in local to national media (including the radio show I produced), Black Box Voting has successfully promoted citizen oversight — the most powerful force in a democracy — to help ensure fair and accurate elections — the most crucial underpinning of democracy.


“Black Box Voting has, thus, earned the title of ‘America’s Election Watchdog Group.’ It deserves the support of every American who cares about our priceless legacy of democracy.”


— Douglas Drenkow, former producer of Barry Gordon From Left Field


“Thank you so much, Doug! ... Perfect. ... [T]hese [testimonial comments] will help [in our seeking sponsors].”

— Bev Harris, BlackBoxVoting.org

Win-Win Workplace Solutions E-Newsletter

Win-Win Workplace Solutions E-Newsletters PDF Icon

I edit and, through iContact.com, send out e-newsletters from Win-Win Workplace Solutions to hundreds of CEOs, executive directors of non-profits, and other influential clients and colleagues; and as webmaster, I also post these newsletters, filled with terrific insights and strategic advice, in an online archive (with search function I included). As Gail and her accomplished team of business consultants say, they are dedicated “to your success!”


I am proud to add that Gail chose to include in one of her respected e-newsletters a lengthy, in-depth article I wrote on teamwork and leadership — Coach John Wooden: A Leader’s Leader PDF Icon — in the wake of the great, yet humble man’s passing.

“Doug is intelligent, perceptive, creative, easy to work with, responsive, and supportive. An important member of our writing team, Doug sees obstacles as opportunities for learning new solutions. He can always be counted on to deliver top-quality work with a quick turnaround time.”

— Gail Schaper-Gordon, Win-Win Workplace Solutions

Light Bringer Project October 2010 Fundraiser

Light Bringer Project E-vites and E-Mail Fundraising Campaign PDF Icon

The Light Bringer Project is a non-profit cultural arts foundation that has served Pasadena and the rest of Los Angeles County since 1990. Although their most (in)famous project is the “Doo Dah Parade,” an irreverent annual parody of Pasadena’s world-renowned Tournament of Roses Parade, the Light Bringer Project sponsors a wide range of unique special events and cultural arts programs, many benefiting young people. Inspired by the historic contribution made to the Pasadena area by its artists, architects, and craftsmen, the Light Bringer Project stays true to its mission: “to build community through the power of the arts.” On several occasions I have designed and tested e-vites for mass e-mailing to special events; and in October 2010, I designed an e-mail solicitation and coordinated the mass e-mailing for their fundraising in support of arts in the schools:

Leadership Pasadena Logo

Leadership Pasadena News Research etc.

Over the years, I have worked with the board members and staff of Leadership Pasadena to keep their Web site, for which I am webmaster, and other communications up-to-date, as in coordination with their fundraising efforts through eTapestry.com. I have also researched the Internet for articles online about LP, for the Press page of their Web site.

Your work “is going to help us get grants, and ... [communicate] LP’s value to the community.”

— Patricia Hurley, Leadership Pasadena

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